Listening to St Helena: Why Your Voice Matters to Williams Taxis & Tours
At the heart of this island, there’s something more constant than the waves that roll against our shores, more dependable than the wind that sweeps over our hills. It’s us — the people who call St Helena home. It’s our stories, our journeys, our everyday routines that weave this place together.
And in many ways, it’s these very stories that keep our wheels turning at Williams Taxis & Tours.
The island is changing — visitors are arriving in new ways, the airport has reshaped how and when people travel, the cost of keeping vehicles on the road climbs higher every month, and yet the need for a trusted, dependable taxi service has never been greater. It’s why we’re asking you — our customers, our community — to help steer us forward. Not by handing over your fare, but by giving us something even more valuable: your voice.
A few questions, a few minutes of your time. But for us, it’s much bigger than that. It’s about making sure that every time one of our drivers turns the key in the ignition, we’re moving in the right direction — the one you want us to go.
When we first put our taxis on the road, our goal was simple enough: Get you where you needed to go. No fuss. No drama. Just safe, reliable rides. During this time, that promise has grown to mean more. It means being there 3AM to take you home after a drunken night out.
It means waiting patiently at the airport when the plane’s delayed. It means finding space for a big family, their luggage, and maybe even a dog or two. It means not just driving, but helping — carrying bags, sharing local tips with visitors, or just having a friendly chat on the ride up through Ladder Hill.
Some of you have already told us stories that stick with us.
A parent who wishes there was a safe, reliable way to get their kids to home on a weekend night.
A pensioner who counts every penny and wants to know they’re paying a fair fare.
A visitor whose one regret was that they didn’t have enough time to see the whole island, because they didn’t know which tours were available.
Some people ask, “What difference will my answers really make?” The truth is, they make all the difference.
When you tell us you’d like earlier morning pick-ups, we start planning our drivers’ shifts differently.
When you say you’d love to see more vehicles on our roads, we take that to heart and look at how we can invest in more vehciles & staff to run simultaneously.
When you say paying by card or through the St Helena Tourist App would make life easier, we find ways to make that happen.
We’re not a faceless company. We’re your neighbors, your cousins, your friends. Our drivers have kids in School. We shop in the same stores. We stand in the same queues at the bank. We know how important it is that every pound spent on this island keeps moving around this island. That’s why every improvement we make isn’t just for us — it’s for you too.
Sometimes we think what we envision for Williams Taxis & Tours in the years to come. The honest answer is this: we want to be the first number you think of when you need to get somewhere — whether it’s a short hop down to Jamestown, a lift to see family in Sandy Bay, a safe ride home from a Friday night out, or a guided tour that shows visitors the best views and hidden stories of this rock we all love.
Taking the survey won’t cost you a penny. It won’t take more than five minutes. But those five minutes could help shape years of service for everyone on this island — your parents, your children, your neighbors, and even the visitors who help keep our local businesses alive.
To fill out our survey, hit the link here!
Whenever you’re ready, you can reach us at +290 61911, WhatsApp us on +290 64986, or drop us an email.
And don’t forget to follow us on Facebook for updates, giveaways, and to see how your ideas are helping shape our future.
Thank you, St Helena. Let’s keep moving forward — together.
